Alltime high interest at convention

first_imgITB Berlin organisers Messe Berlin has praised the enthusiasm of participating nations and the public alike following the end of the three-day tourism exhibition on Sunday.Chief operating officer Christian Göke reported the ITB Berlin convention amassed a record 14,000 public participants – an increase of 15 per cent from 2010 figures.Dr Göke also reported 11,163 companies from 188 countries took part in this year’s exhibition, slightly up from last year.He said the chief focus for this year’s event was upgrading the Silk Road trade routes between Europe, Asia and Africa.“The UNWTO (United Nations World Tourism Organisation) Silk Road Ministers’ Summit played a decisive part in efforts to promote the long term tourism development of the Silk Road region,” he said.“This year’s ITB Berlin also hosted the first “Ministers’ Summit on Climate Change in Asia-Pacific”. Dr Göke said the fair could still boast the largest and most diverse range of international exhibitors across the globe.“These are the ideal prerequisites for business success, and we believe that exhibitors achieved a significantly larger volume of business than they did last year, with a value of [more than] €6 billion,” he said.Dr Göke reserved praise for exhibitors from Mongolia for outlining its strengths as a cultural and sustainable destination for business travellers.“As the Convention & Culture Partner of the Convention and with three additional stands at various locations around the exhibition, Mongolia was able to provide many visitors with details about all the facets of a fascinating country,” he said.Mongolian exhibition director Sengee Oyundelger said this year’s event was the largest display ever by a delegation from the country.Praise for the fair was forthcoming from Costa Rica’s Vice-President of Sustainable Tourism Ronald Sanabria, who commented ITB Berlin had allowed them to establish partnerships with German group ARGE Latin America, Ecuador’s OPTUR, and INGUAT from Guatemala.First-time exhibitor Luz Elena Coloma from Ecuador’s Quito Turismo said the fair offered a unique opportunity to network with interested buyers from across the globe.Dr Göke said news of the Japanese earthquake and tsunami was the only sour note of the event, with the Japan stand closed from midday Saturday onwards. Source = e-Travel Blackboard: V.Vlast_img

Leave a Reply

Your email address will not be published. Required fields are marked *