Video: SA’s new surfing world champ

first_imgWhen Zoopy TV published a video feature on 16-year-old surfer Bianca Buitendag from Victoria Bay in the Western Cape, they asked the question: “South Africa’s next surfing world champ?” Buitendag didn’t take long to supply the answer.Zoopy’s video was first published in December 2010. On 11 January 2011, Buitendag beat France’s Justine Dupont to win the Billabong ASP Women’s World Junior Championships in New South Wales, Australia.Click arrow to play video.Published on SouthAfrica.info on 13 January 2011last_img

World’s Largest Intel FPGA China Innovation Center

first_imgAn investment in ecosystem partners to bring cutting-edge, customized, accelerated solutions to drive innovation and growth across data centric markets.It’s no secret that the pace of innovation is accelerating faster than we’ve ever seen before. A new era of data-centric computing innovation is being driven by not only a massive volume of data being created, but also a revolutionary change of data forms and formats which require end-to-end data processing. No single technology can solve every problem at the same time. From CPU and GPU, to FPGA and ASIC, to neuromorphic computing and quantum computing, Intel is planning future end-to-end computing innovation in a comprehensive way to fully unlock the value of data.Across many industries in the data-centric world, one of the most constant aspects is change—changing standards, changing product requirements, changing ways of deriving and adding value. Field Programmable Gate Arrays (FPGAs) help customers maximize performance and keep pace with ever-changing workloads and evolving standards. That’s why developers who are tackling the toughest data-centric challenges are adopting Intel FPGAs. Combined with Intel’s end-to-end computing technology, FPGAs can unlock the power of data and are being used in fields such as artificial intelligence, cloud service, enterprise, 5G, autonomous driving and visual processing applications.More: Programmable Solutions Group NewsThe global tech innovation race has shifted into overdrive with the recent opening of Intel’s FPGA Innovation Center, a strategic project jointly launched by my team at Intel, the Programmable Solutions Group, and Intel China. Located in Chongqing, western China’s emerging Silicon Valley, the Innovation Center has been created to help our ecosystem partners in developing cutting-edge customized accelerated solutions to drive innovation and business growth across cloud, communications and embedded markets.Driving the Next Wave of Tech InnovationLaunched in collaboration with strategic partners including Dell EMC, AW Cloud, Zhi Xin Technology, and Terasic, the Innovation Center serves as an incubation hub for new startups and will help cultivate FPGA talent and application research working with Chinese FPGA research and development professionals from top universities. Housed in over 10,000 square feet of office space, it will also be the launch pad for top industry summits, thought leading training/events/seminars and global innovation competitions.This is truly an exciting time to be a part of Intel and to be working with FPGAs. The recent announcement of the new 10nm Intel® Agilex™ FPGA family is an important step in the continued investment in technology and ecosystem development, driving innovation across cloud, networking, and the intelligent edge. As markets are transforming, our customers are in a race to drive innovative solutions as fast as possible, which in turn is driving the need for fast time to market and highly customized hardware and software solutions—perfect for FPGA and CPU usage and ecosystem development.With the launch of our FPGA innovation center in China, Intel is shaping the data-centric future with computing and communications technology to power the world’s most exciting innovations.Stay tuned for more updates on our progress.last_img read more

Men add more colour to their wardrobes, lives

first_imgPretty Picture: An Ashish-Smita Soni shirt for Be: with pink flowersIn the age of the metrosexual, when men are willing to shed machismo and embrace sentiment, the attitude is reflecting in sartorial tastes too. The stuffed shirts with their staid solids, checks and pinstripes are bowing out to colours, frills,Pretty Picture: An Ashish-Smita Soni shirt for Be: with pink flowersIn the age of the metrosexual, when men are willing to shed machismo and embrace sentiment, the attitude is reflecting in sartorial tastes too. The stuffed shirts with their staid solids, checks and pinstripes are bowing out to colours, frills and funk. Office wear and Friday dressing are taking a beating as lounge wear and club wear take centrestage. Men’s wardrobes are beginning to resemble the women’s, with embroidered collars, patchwork pieces and retro prints.Fashion Week 2005 saw designers creating for the bolder, adventurous man. Arjun Khanna’s creations had a lot of dori work on a profusion of colours.Abhishek Gupta went psychedelic and retro with funky T-shirts. While Anamika Khanna’s belted shirts had bold prints and Narendra Kumar Ahmed’s men wore rich prints and bright yellow, Lalit and Sunita Jalan presented a playful collection for “modern intersexual wanderers”.It is not just designers with individualistic palettes who are rooting for change. Even traditional shirt brands are offering men that extra bit of flair in the basic shirt.From florid fun and polka dots to tattoo art and animal prints, all of men’s fancies are being catered to. “Today, men are willing to experiment with colours, textures, prints, silhouettes and embroidery. This was unheard of a few years ago,” says designer Umesh Jivnani, who works with matt sequins, mirrors and stones. Corporate Chic: A shirt from Provogue’s Kaleidoscope collection”Men are tiring of wearing ties and suits,” he adds, claiming that blazers and formal suits are being replaced by trendy, smart shirts for evening wear in most men’s wardrobes. “I did a pop art tattoo line for Tuscan Verve which met with huge success all over India,” says the designer who also functions as creative director for Tuscan Verve.Manish Malhotra, who is pioneering change in menswear much the way he revolutionised Bollywood fashion years ago, first introduced a line of shirts with a generous smattering of flowers, complemented by colourful, contrasting cuffs and collars. Not surprising, when one can spot the man himself sporting sequins on a pinstriped shirt or a brocade patchwork on solids.From the catwalk to store racks, bringing a touch of folkloric florals to the spring-summer collection at Be:-which has outlets across the country-is Delhi-based designer Rohit Bal, whose floral and polka-dotted appliqu shirts have been flying off the racks. Priyadarshini Rao is rejoicing at the freedom to explore. “Men are willing to experiment with cuffs, larger collars and shapes closer to the body. It gives us the freedom to work with different fabrics and cuts,” she says. Her new collection combines raw edge detailing-a relatively unfinished look for the masculine touch-with feminine style provided by floral and paisley motifs.”Our male customers enjoy wearing shirts which stand out and look different,” says Paulomi Dhawan, director, Be:. Making Waves: Tuscan Verve’s bold shirts are for the adventurous menThis season Be: designers like Bal, Rao, Manish Arora, Savio Jon, Abhishek Gupta, Rajesh Pratap Singh, Ashish and Smita Soni, Wendell Rodricks, Shantanu & Nikhil and Akbar Shahpurwala have designed unconventional shirts for men. Going by the customers’ response to the new line, Dhawan says the prints-inspired by nature, the 1980s and exotic locales- will continue to set trends.While brands like Zod! and Charagh Din cater to the party preppies, Tuscan Verve managed to keep abreast of the competition by earlier launching a lounge-wear line, Lounge Bohemia, followed by Club Aphrodisia, which with its attitude, bright colours, pop prints and assorted psychedelia was aimed at the more adventurous. Their springsummer 2005 line, I Meets Me, has linens, cottons and blends in summer colours like bubblegum pink, aqua blues and limes in candy stripes and florals with a strong emphasis on cut. Trend MeterPriyadarshini Rao: Hernew collection combinesraw edge detailingwith a touch of floraland paisley motifs.Nikhil and Shantanu:The year ahead will seepaisley prints, Africanmotifs, applique andpatches.Umesh Jivnani: He predictsa line of smartshirts in bright colourswith self-embroideryand floral prints.Lascelle Symons: Thinkpink. Baby pink tobright fuchsia is thecolour to look out for inmen’s shirts.”Our niche market is the rich-daddy kid and the yuppie, and it is growing,” says Sanjeev Wadhwani, managing director, Tuscan Verve. While Wadhwani agrees the brand is doing well mainly in metros and urban markets, the segment, he says, is growing.Another brand that has gone from functional to funky is Provogue with its earlier Metroscape and Casino collections, which comprised bold prints and slinkier silhouettes. Provogue’s latest style statement is Kaleidoscope with its bright linens, graphic prints, added glamour and a distinct retro feel. “Even in smaller cities like Lucknow, Kanpur and Pune the youth have become very fashion conscious,” says Nikhil Chaturvedi, managing director, Provogue.Another youthful but classic line of shirts was launched by model-turned designer Lascelle Symons. “The shirts are embroidered with a vintage architectural design on tapered and contemporary cuts,” he says. And though the shirts come in subtle colours, 26-56 shades of embroidery have been used. This when embroidery on men’s shirt was unheard of earlier.But is the Indian male ready for the colour onslaught and flamboyant shift? At least he is ready to appreciate the change if not accept it completely, says Symons. Wadhwani believes consumers have actually been looking forward to the change. So if style gurus are to be believed, the sparkling embroidered shirts, dual-toned cuffs and patches of brocade are here to stay. Men will be adding a lot more colour to their lives. advertisementadvertisementlast_img read more

Graphic Designer Makes Concept Uniform For Notre Dame’s ‘Shamrock Series’

first_imgNotre Dame's mascot running with a flag on the football field.SOUTH BEND, IN – SEPTEMBER 17: The Notre Dame Fighting Irish mascot carries the school flag on the field before the game against the Michigan State Spartans on September 17, 2005 at Notre Dame Stadium in South Bend, Indiana. (Photo by Elsa/Getty Images)Last week, Notre Dame unveiled its ‘Shamrock Series’ uniforms for this year’s game against Navy – and suffice to say, most fans weren’t impressed. One graphic designer came up with a different take on the event, and we imagine Fighting Irish supporters will like it a bit better.Next Gen Uniforms released a concept uniform that focuses on green and gold. It includes Notre Dame’s interlocking logo on the helmet and stripes on the shoulders. It’s a clean look. Notre Dame fans – what do you think?last_img

Orange Frances Orange Cinema Series OCS channel

first_imgOrange France’s Orange Cinema Series (OCS) channels are now available on the Freebox offering of rival service provider Free.The agreement means that Freebox subscribers can now access channels OCS Max, OCS City, featuring HBO series, extreme cinema channle OCS Choc, OCS geants, featuring classic movies and OCS Go TV everywhere service.OCS Go will be available via the Freebox Replay service.OCS is available to Freebox customers for EUR11.99 a month with no minimum subscription period. Free is offerindg OCS for EUR1 a month for the first two months for those who sign up before November 30.last_img

SmallBusiness Owners Are Split on the Federal Minimum Wage Debate

first_img Opinions expressed by Entrepreneur contributors are their own. President, BizBuySell.com and BizQuest.com Many business owners polled favor a higher minimum wage because it means customers with more money to spend. 4 min read Bob House Add to Queue 2019 Entrepreneur 360 List The federal minimum wage of $7.25 per hour has stayed the same since 2009. But with the majority of states already enforcing minimums beyond that amount, there’s a growing debate about whether the federal rate is overdue for an increase. That debate came into stark focus last year as the “Fight for $15” movement gained traction across the country. The push for this increased pay minimum was highly polarizing, with supporters publicly rallying around the increase and those in opposition decrying the proposal as inevitably harmful to the lowest-earning workers.When it comes to the question of raising the federal minimum wage, small-business leaders are similarly divided, a recent BizBuySell survey revealed. The survey – which polled over 700 small-business owners and prospective buyers – found that among owners, 47 percent support raising the federal minimum wage while 40 percent oppose it. Another 13 percent said they have no opinion. On the other hand, prospective small-business buyers are much more likely to support boosting the federal minimum, with 58 percent indicating they’re in favor. To truly determine small-business sentiment on the matter, it’s important to examine the reasoning from both sides.Related: The Minimum Wage Battle Is Here to Stay #Franchise500Small-business support for a federal minimum wage increase.Small-business owners and prospective buyers who said they endorse raising the federal minimum wage highlighted two key reasons:Positive economic impact: A number of respondents argued that increasing the federal minimum will not only positively impact individual workers, but the economy as a whole. As a surveyed potential small business buyer put it, larger paychecks bring “more economic activity,” while another business owner offered that, “Once people start earning decent pay, spending will rise as well.”Over-staffing of businesses paying federal minimum: Other small-business owners who support a higher minimum suggested that businesses that only pay the federal minimum are being financially irresponsible by staffing beyond their means. Instead, as one respondent argued, small businesses should concentrate staffing to a group they can afford to pay beyond the minimum.Related: The Small-Business Guide to Managing Minimum Wage IncreasesOpposition to increase minimum wage.Respondents to BizBuySell’s poll who don’t support raising the federal minimum pointed to several reasons for their opposition, including:Pessimism about employees’ work ethic: Some owners and prospective buyers see a widespread problem with diminishing employee work ethic, which is lowering business output. They feel this problem will only be compounded by raising the federal minimum. According to one small-business owner, “Higher wage without higher productivity = dead biz.”Concerns about business competitiveness: Other business leaders said boosting the federal minimum will force them to significantly restructure their organizational models in order to accommodate the increase. These changes would inevitably include raising the price of goods or services, leading small businesses to lose a competitive edge to bigger enterprises.Shortage of jobs for entry-level workers: Many jobs that pay baseline wages are filled by first-time, entry-level workers like high school students — people who are financial dependents looking for work experience and disposable income, not a living wage. As one respondent argued, raising the federal minimum will jeopardize these opportunities and “thousands of entry-level high school jobs will vanish.”Related: Contrary to Perception, Small Businesses Do Back a Minimum-Wage IncreaseThe state and local factor.For many small-business owners and prospective buyers, the question of whether or not to support a federal minimum wage hike is a moot point considering they’re already beholden to higher state and local minimums. As the survey revealed, 53 percent of small-business owners reported that their state or local government had upped the minimum wage in the past five years; among prospective business buyers, 39 percent reported increases over the same five-year period.Small-business owners and buyers shouldn’t expect these state-based hikes to slow down anytime soon. According to the National Conference of State Legislatures, nineteen states unveiled higher minimum wages at the start of 2017. A notable number of states – including Colorado, Hawaii, Maine and Oregon — are incrementally approaching $10 an hour, while others — including Arizona, California, Vermont and Washington – have already reached or surpassed that amount.Across the country, many states and localities are pushing for the even loftier minimum wage goal of $15 per hour. Currently, California, New York and Washington D.C. all have legislation underway to secure a $15 minimum, while Illinois and North Carolina are following suit. Therefore, regardless of where small-business owners and prospective buyers stand on the federal minimum wage debate, they must begin budgeting for minimum wage requirements trending upward in the near future. Guest Writer Minimum Wage Next Article –shares The only list that measures privately-held company performance across multiple dimensions—not just revenue. May 7, 2017 Small-Business Owners Are Split on the Federal Minimum Wage Debate Image credit: standret | Getty Images Apply Now »last_img read more

Amazons Search for HQ2 Proves That Location Location Location Is Still What

first_img Add to Queue Samuel Edwards Free Webinar | July 31: Secrets to Running a Successful Family Business Amazon –shares Amazon’s Search for HQ2 Proves That Location, Location, Location Is Still What Matters Most Learn how to successfully navigate family business dynamics and build businesses that excel. 5 min read Guest Writer Opinions expressed by Entrepreneur contributors are their own. Just last month, Amazon announced its plans to establish a second headquarters in North America. The multi-billion dollar company has already received 238 proposals from cities, states and regions across the continent. How can Amazon possibly choose between so many different locations — and why does it even matter?Related: Amazon Has Triggered a $5 Billion Bidding War — Here Are the Craziest Proposals for Its New HeadquartersWhere will Amazon choose?When Amazon announced that it would be accepting bids for its “HQ2” location, it didn’t provide a ton of requirements for applicants. It really only mentioned three factors:A metro area with more than 1 million peopleA business-friendly environmentA place that’s appealing enough to attract and retain top talentWith such loose guidelines — which are intentionally loose — it’s no surprise 238 proposals came in. Amazon asked people to “think big and creatively” and that’s exactly what they did.As Forbes reporter Kurt Badenhausen notes, “New Jersey offered $7 billion in potential tax credits for Amazon to plant its ‘HQ2’ in Newark. Kansas City Mayor Sly James bought and reviewed 1,000 products on Amazon to make the case for his city. Tiny Stonecrest, Ga., located outside of Atlanta, voted to rename the city Amazon if the retailer located there.”All of these are intriguing little PR stunts, but Amazon isn’t going to be swayed by clever gestures. In a world where most businesses are putting all of their energy and focus into online branding, Amazon — which is ironically an ecommerce company — still values physical location in a digital world.The physical location of a business is important for a variety of reasons, but Amazon has touched on one of the most significant factors: people. If you want to attract and retain top talent, you need a location that attracts people. No offense to Stonecrest, Georgia (which is only half an hour outside of Atlanta), but it’s much harder to attract top talent here than in, say, Austin or Chicago.Then, there’s the cost factor. With different tax rates and state-specific economic incentives, Amazon could save billions of dollars by choosing one city over another. Even for a massive company that some value at nearly half a trillion dollars, that’s a significant amount of money.While not quite as important as talent and cost, there’s also the branding factor. The location Amazon chooses will say something about the company. The brand will naturally be connected with the city for years to come — as it will likely become the largest private employer in the area — and Amazon wants to choose a place it believes in.So there you have it — talent, cost, and reputation. Each of these factors plays a big role in where Amazon will choose to plant its HQ2. And in a business world that seems to be prioritizing digital location more than physical location these days, Amazon is proving that the latter still has tremendous value.How to Find the Right Location for Your BusinessWhether you’re launching a startup and looking for a place to establish your company, or you already own a business and need to move or expand, finding the right location is an important challenge that you need to face head-on. And while you probably can’t ask for proposals and convince cities to woo you with fancy perks, you can do the following to ensure you find the right location.Related: 5 Lessons on Writing Sales Proposals Gleaned From the Competition for Amazon’s New Headquarters1. Consider your industry.What industry are you in? Are there specific cities that are more conducive to your niche? This is becoming less important in a digital world, but it does still matter. For example, if your startup develops software, then you probably want to be somewhere near Silicon Valley.2. What can you afford?”Places like New York and San Francisco are great for founders who are looking to raise funds from venture capitalists, but they’re also two of the most expensive cities in America,” entrepreneur Elliot Tomaeno mentions. “When vetting potential locations, consider everything from the cost of office space to the cost of personal accommodations to the cost of top-talent in the area (and the pay that talent expects).”If you can’t afford a certain location, it doesn’t matter how attractive it is. Affordability is a very real issue and one you can’t just gloss over.Related: Everything You Need to Know About Amazon’s New HQ3. What do you need and what do you want?You’re the one who is going to move your family to a new city (or raise one there). Think about your own needs and wants when choosing a location. If it doesn’t mesh with your personality, then you might want to look elsewhere.Location, Location, LocationIn a business world that’s overwhelmingly digital, physical location remains important. Amazon has proved this much already in its calculated and extensive search. As a business owner or entrepreneur, make sure you’re giving just as much weight to your own site selection. November 21, 2017 Even if your customers can be anywhere in the world, your company has to be somewhere your employees want to live. Digital Marketing Strategist Image credit: Amazon Next Article Register Now »last_img read more

Is Your Tech Impeding Your Biz Growth

first_imgTechnology What Are the Benefits? –shares Is Your Tech Impeding Your Biz Growth? A consistent, secure, reliable network foundation can provide your small business with many benefits, including:Anytime, anywhere information access. Employees can securely access company databases from home or on the road, turning what might be “dead” time into productive time.Flexibility. A solid network foundation allows growing companies to be flexible in their future plans. It can be scaled up as a business grows and new employees are added.Faster information exchange. A single network foundation provides the opportunity to easily and securely exchange information among employees, partners and clients. Enhanced collaboration can lead to faster decision making, better customer service–and ultimately, improved profits.The ability to add newer, emerging technologies. A secure network foundation provides the platform your business needs to add voice over internet protocall (VoIP), video teleconferencing from your PC, webcasting, and other productivity-enhancing and cost-saving technologies. Your business applications can evolve from simple printer sharing to complex business-to-business data exchanges and supply-chain management using the same network infrastructure.Enhanced security. Without a common network foundation, a business may have multiple internet connections and various types of hardware devices–an environment that’s extremely difficult to secure. In contrast, a single network foundation is streamlined and consistent, making it much easier to secure.The ability to maintain data in a single location. By making your databases and information resources available from one place, users throughout the company–including sales as well as accounting–have access to the same data. That helps employees provide better customer service and make more informed decisions.What Does a Network Foundation Require?Establishing a solid network foundation isn’t necessarily inexpensive. And many small businesses are used to spending as little as possible on technology.But as I explained in last month’s column (” Creating a Technology Roadmap “), it’s important for small businesses to make sure the technology they invest in today can support their needs tomorrow. Map your short- and long-term business goals to the network-enabled technologies that can help your business realize those goals. If you weigh the many competitive and financial advantages of a secure network foundation against the costs over time, you’ll quickly see the return on investment.The good news is that building a strong network foundation is getting much easier. Just a few years ago, the kind of comprehensive network foundation I described earlier would have been cost-prohibitive for small businesses. But in recent years, hardware and software prices have declined dramatically, and the small business sector has grown in size and clout. The result: Many technology vendors are now offering affordable products and services–as well as attractive leasing options–especially tailored for small business.Financial resources are only part of the story, of course. Many small businesses lack the human resources to deploy and maintain a solid network infrastructure. Again, thanks to the growing clout of small business, many network vendors have partners and resellers that specialize in helping small businesses set up a comprehensive network foundation.In summary, a hodgepodge of network technologies might help you in the short term. But for the long haul, your business–like anything built to last–needs a solid foundation. Next Article Every structure–whether it’s a home, an office building or a bridge–needs a foundation. Without one, the structure simply can’t endure or be expanded upon. The same is true in business today: Every company that relies on information access and instant communications–which means just about every small business–needs a solid network infrastructure as a foundation.Unfortunately, many small businesses don’t have a secure, consistent network foundation. In order to grow quickly, many small companies have accumulated a hodgepodge of network connection solutions, including DSL and dial-up. Their network cabling, hardware and devices (such as routers, firewalls and switches) often come from multiple vendors.But multiple vendors and an inconsistent array of network technologies can leave your business vulnerable to security threats. Your business can’t easily make its data resources securely and widely available to users. Time, money and resources are wasted. The business isn’t as nimble as it could be. Workers aren’t as productive; customers aren’t as satisfied.A solid network foundation that ties all your technologies together cost-effectively supports your company’s business processes, increases operational efficiencies, lowers costs, increases security and makes it possible to easily add more advanced technology as needs arise.In this month’s column, I’ll explain what a network foundation is, how it benefits your small business, and how you can have one.What Is a Network Foundation?At a high level, a network foundation is a secure, flexible communications platform that enables your small business’s many data-enabled tools and systems to work together.A network foundation consists of several key hardware components, with routers and switches chief among them. Switches reside in your local-area network, and routers are used to create a wide-area network.In addition, a network foundation may include wireless access points, which allow laptops, printers and other devices such as handheld Internet Protocol (IP) phones to wirelessly connect to the network or share broadband connectivity.And a strong network foundation includes security technology that’s integrated into devices such as routers. This security provides such protections as firewall technology, which blocks unauthorized access to your network.A network foundation may also include devices such as adaptive security appliances, which protect against network threats and provide application security, network control and containment, and secure connectivity technologies. Add to Queue March 6, 2006 Peter Alexander Opinions expressed by Entrepreneur contributors are their own. 5 min read Are you outgrowing your communications technology? Help your business compete by building a strong network foundation.last_img read more

Why the American Wine Industry Needs a Shakeup

first_img Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Image credit: Chappellet Opinions expressed by Entrepreneur contributors are their own. Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals Wines Guest Writer Tracy Byrnes Principal, Wine on the Street Add to Queuecenter_img January 26, 2016 Next Article Why the American Wine Industry Needs a Shakeup 5 min read The United States currently is the world’s dominant wine producer and the American wine drinker is its dominant consumer.But that doesn’t mean we should rest on our laurels.Between the web, agnostic millennials and the strong dollar, there’s a huge opportunity for our overseas brethren to take over.Silicon Valley Bank, which offers financial services to more than 300 premium wineries on the West Coast, recently released its 15th annual State of the Wine Industry Report.And the results should be a wake-up call to American vineyards.Thankfully, the Jug Is DeadU.S. per capita wine consumption is decreasing for the first time, after more than 20 consecutive years of growth.But, thankfully, that’s because our tastes are getting better. Jug wine is going the way of the dodo bird.“We are willing to spend a little more for quality but that means we won’t be buying as much,” says Rob McMillan, founder of Silicon Valley Bank’s Wine Division and author of the report.But if you’re looking for quality and value, it’s very easy to look outside our borders, especially thanks to our stronger dollar.“I predicted back in 2006 that we would start to feel the impact of foreign wine on domestic sales,” says McMillan. “You have perfect pricing information online and you can have the wine delivered instantly from almost anywhere.” This is not so much a concern for Baby Boomers. They’re dying off and they just can’t drink as much as they age. Generation X, though, is forecasted to be the dominant consumer of “fine wine,” wine valued over $20, over the next 10 years.Related: How South Africa Built a Booming Wine BusinessAnd while Gen X-ers, those born between 1960 to 1980, probably do have a favorite label or two, they still will hunt for value. You can thank the recession for that.So the wine industry better figure out a way to market to them here at home. And plopping words like “sustainability” on a label and using lots of cartoony colors is just not going to cut it.Millenials Matter – AgainAs their purchasing power continues to grow, Millennials, those born 1980s to 2000, need to be addressed as well.While they also are looking for quality and value, anything goes right now until they truly figure out their taste preferences. That means wine, beer and spirits are all on the table. Gaining their attention may prove to be a struggle for smaller vineyards with low marketing budgets.Bigger houses are using M&A to fill the void. E. & J. Gallo Winery bought Barefoot Cellars, one of the best-selling wine brands in the world. Originally targeted at women, with a fun colorful label, it has become a Millennial favorite.High-end brand Wagner Family Wines created the Conundrum brand as its entry-level wine, retailingfor about $25, in hopes of getting them young and keeping them as their tastes mature. Then someday they’ll move up to their Caymus Special Select at $160.Mercedes created its C-class for the same reason. “You have to have an on ramp and hopefully you don’t have an off ramp,” says McMillan.Millennial winemakers are surfacing, too. Josh Phelps, son of winemaker Chris Phelps, and his childhood friend Carlo Trichero, whose family runs Trinchero Family Estates, have created their own label, Taken Wine Co., with the intent of making great quality wines at reasonable prices to meet their peers’ demands.Even Farmers Need SocialTo be fair, most of the older winemakers are truly farmers and many still don’t believe in using social media, if you can even fathom that.“It’s the nature of the business though. They get stuck in their ways and don’t want to change,” says McMillan.Related: The Top Wine Trends Expected in 2016We do have to cut the industry some slack. Only 41 states are even allowed to ship direct-to-consumer. Up until 2005, a law that dated back to Prohibition prevented it entirely. So the industry is already way behind the times, says McMillan.Maybe.  But that’s no excuse today.Time to Wake UpAmerica is making great wines – and tons are still great values — so we need to come together as a domestic producing group and tell the world our story.“It’s not doom and gloom. It’s just a wake up call,” says McMillan.The good news is there’s about to be a plethora of opportunity for some marketing gurus.Napa Valley had three consecutive, large and awesome harvests from 2012 through 2014.“And not all of that wine will make it into branded premium labels,” says McMillan, mainly because vineyards can’t dilute the market with extra wine and still command a higher price.So there is entrepreneurial opportunity here to buy the leftover juice and then price it and label it in a way that appeals to Gen-Xers and Millenials.That could be a great way to remind people that there really is quality and value in the States.Look if Cadillac could figure out how to make its cars cool again, anything is possible.Great wine should be a much easier sell.Related: Drink More Wine. It’s a Resolution You Can Keep. –shares Register Now »last_img read more