The Annual Report on South Africa’s 50 Most Valuable Brands

first_imgBrandFinance® South Africa Top 50Top 50 brands are a catalyst for South Africa’s growth and a winning nationThebe Ikalafeng, Chairman – Brand Finance Africa; Founder, Brand Africa & Brand Leadership GroupDespite another year of difficult global trading conditions, the total brand value of the BrandFinanace South Africa Top 50 brands increased 18% from R343bn from 2013’s value of R291bn. Surprisingly though, the Top 10 brands have only grown at 14% against the 22% of the bottom 40 brands, indicating the momentum is with the smaller players. These top 10 brands account for 52% of total brand value amongst the Top 50 with MTN accounting for a massive 16.5% of total brand value.By sector, there are 13 financial services brands (banks and insurance) in the Top 50 generating R89bn (26%) of value, followed by 5 telecom brands generating 25% of value and 16 food and beverage brands generating 22.6%.Among the BrandAfrica 100 Most Valuable Brands in Africa, South Africa leads Africa with a 72% share, compared to Nigeria at 26% and Kenya at 2%. MTN tops the table in Africa too.In the category of South Africa’s Strongest Brand, MTN and FNB are both rated as this year’s strongest brands – this is the third year running that FNB have achieved this ranking. In the year that South Africa lost it’s founding democratic President and Most Valuable Icon, Nelson Mandela, it’s interesting to note that the underlying core values of these brands closely follow those of Madiba’s. It’s no surprise then that these brands resonate with South African consumers where others battle.It also comes as no surprise that more than half of the brands have a significant presence beyond South African borders. While Nigeria has the highest GDP in the continent, South Africa dominates the branding landscape across Africa – with 80% of the Top 50 all essential staples in a continent that is turning the corner from being a consumer to becoming a creator. It is estimated that if intra-Africa trade is increased by 1%, it will generate $50bn in revenues. With its experience in building and creating portfolios of world-class brands, South Africa is in a good position to play a leading role in that African renaissance.The brands of a nation are not only a vector of its image, but a catalyst of its wealth too. There is empirical evidence that the value of the brands with the top nations has an almost direct correlation with their GDP.That South Africa is not among the six African nations in the Top 10 fastest growing economies globally (Economist) and not one of the three African frontier markets that are recognized to offer high returns and improving economic institution (Botswana (#2), Rwanda (#5) and Ghana (#10)) (Foreign Policy Magazine’s Baseline Profitability Index) is a challenge that South Africa needs to address if it is to remain the most admired African nation, and competitive with fellow African and BRICS nations.A thriving ‘Made in South Africa’ and entrepreneurship spirit are what built South Africa’s wealth, reputation and competitiveness – and the BrandFinance South Africa Top 50 brands. For Africa and certainly for South Africa to grow independent, create jobs and reduce inequality, it will need to invest in the attributes that built these brands – on top of increasing intra-Africa trade – to challenge global brands in Africa.The pan-African dominance, global reputation and success of the Top 50 shows that South Africa has the creativity, skill and experience to continue building great brands and a great, growing nation. Top 50 brands are a catalyst of South Africa’s growth and a winning nation – and Africa.Top 50 Most Valuable brandsRank 2014Rank 2013BrandParent CompanyIndustry Group11MTNMTN Group LtdTelecommunications23SASOLSasol LtdChemicals32VodacomVodacom Group LtdTelecommunications44Standard BankStandard Bank Group LtdBanks55ABSABarclays Africa Group LtdBanks66NedbankNedbank Group LtdBanks78First National BankFirstRand LtdBanks810MediclinicMediclinic International LtdHealthcare-Services918InvestecInvestec LtdDiversified Finan Serv107WoolworthsWoolworths Holdings LtdRetail119ShopriteShoprite Holdings LtdRetail – Food Specialists1217MultiChoiceNaspers LtdMedia1314NetcareNetcare LtdHealthcare-Services1411SparSpar Group Limited/TheFood1513MondiMondi LtdForest Products&Paper1615*CastleSABMiller PlcBeverages1712Pick’n PayPick n Pay Stores LtdRetail1819*Carling Black LabelSABMiller PlcBeverages1920TelkomTelkom Sa LtdTelecommunications2022SappiSappi LimitedForest Products&Paper2116SanlamSanlam LtdInsurance2226*Hansa PilsenerSABMiller PlcBeverages2321Mr PriceMr Price Group LtdRetail2428DiscoveryDiscovery LtdInsurance2524*GrindrodGrindrod LtdTransportation2631WesbankFirstRand LtdBanks2723TruworthsTruworths International LtdRetail2825Media24Naspers LtdMedia2929African BankAfrican Bank Investments LtdDiversified Finan Serv3032BidvestBidvest Group LtdHolding Companies-Divers3134SABMillerSabmiller PlcBeverages3230MakroMassmart Holdings LtdRetail3335CLICKSClicks Group LtdRetail-Drug Store3433LibertyLiberty Holdings LtdInsurance3536*HulettsTongaat Hulett LtdHolding Companies-Divers3644Rainbow ChickenRainbow Chicken LtdFood3740AltechAllied Technologies LtdTelecommunications3839CheckersShoprite Holdings LtdRetail – Food Specialists3943LifeLife Healthcare GroupHealthcare-Services4037NampakNampak LtdPackaging&Containers4149SteinhoffSteinhoff Intl Holdings LtdHolding Companies-Divers4245*Capitec BankCapitec Bank Holdings LtdDiversified Finan Serv4338SAASouth African AirwaysAirlines4447Rand Merchant BankFirstRand LtdBanks4548ImperialImperial Holdings LtdHolding Companies-Divers4641GameMassmart Holdings LtdRetail47Cell COger TelecomTelecommunications4842SantamSantam LtdInsurance4952FoschiniThe Foschini Group LtdRetail5046SaskoPioneer Foods LtdFood ServiceFor the full details in the table above, download the Top 50 in PDF format.Methodology Definition of ‘brand’Financial accounting and reporting standards requires a clear definition of what intellectual property is included in the definition of ‘brand’. Brand Finance defines brand as the “Trademark and associated IP including the word mark and trademark iconography”. Royalty relief Brand Finance calculates brand value using the Royalty Relief approach. This approach involves estimating the likely future sales that are attributable to a brand and calculating a royalty rate that would be charged for the use of the brand. The steps in this process are as follows:Calculate brand strength on a scale of 0 to 100 based on a number of attributes such as emotional connection, financial performance and sustainability, among others. This score is known as the Brand Strength Index.Determine the royalty rate range for the respective brand sectors. This is done by reviewing comparable licensing agreements sourced from Brand Finance’s extensive database of license agreements and other online databases.Calculate royalty rate. The brand strength score is applied to the royalty rate range to arrive at a royalty rate. For example, if the royalty rate range in a brand’s sector is 1-5% and a brand has a brand strength score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4.2%.Determine brand specific revenues estimating a proportion of parent company revenues attributable to specific brand.Determine forecast brand specific revenues using a function of historic revenues, equity analyst forecasts and economic growth rates.Apply the royalty rate to the forecast revenues to derive brand revenues.Brand revenues are discounted post tax to a net present value which equals the brand value.Why we use the royalty relief approachThe Royalty Relief approach is used for three reasons:It is favoured by tax authorities and the courts because it calculates brand values by reference to documented third-party transactionsIt can be done based on publicly available financial informationIt is compliant with the requirement under the International Valuation Standards Authority to determine the fair market value of brandsBrand RatingsThese are derived from the Brand Strength Index which benchmarks the strength, risk and future potential of a brand relative to its competitors on a scale ranging from D to AAA. It is conceptually similar to a credit rating.AAA+                    – extremely strongAA                         – very strongA                            – strongBBB – B                 – averageCCC – C                – weakDDD – D                – failingValuation DateAll brand values in the report are for the year ending 30 June 2014.Contact DetailsDavid HaighBrand Finance CEOdavid.haigh@brandfinance.comThebe IkalafengChairman, Brand Finance Africa+27 82 447 9130t.ikalafeng@brandfinance.comOliver SchmitzManaging Director Africa+27 82 087 0507; +267 72 984 351o.schmitz@brandfinance.comRupert KempValuation director+27 72 459 1743r.kemp@brandfinance.comAbout Brand FinanceBrand Finance plc, the world’s leading brand valuation consultancy, advises strongly branded organisations on maximising their brand value through effective management of their brands and intangible assets.  Founded in 1996, Brand Finance has performed thousands of branded business, brand and intangible asset valuations worth trillions of dollars.Its clients include international brand owners, tax authorities, Intellectual Property lawyers and investment banks. Its work is frequently peer-reviewed by the big four audit practices and its reports have been accepted by various regulatory bodies, including the UK Takeover Panel.Brand Finance is headquartered in London and has a network of international offices in Cape Town, Durban, Johannesburg, Amsterdam, Athens, Bangalore, Barcelona, Colombo, Dubai, Geneva, Helsinki, Hong Kong, Istanbul, Lisbon, Madrid, Moscow, New York, Paris, Sao Paulo, Sydney, Singapore, Toronto and Zagreb.Valuation | Analytics | Strategy | Transactions{loadposition press_release}last_img read more

Governance, Risk Management and Compliance (GRC): The Dangers of Not Getting it Done Right

first_imgAll businesses have some vulnerabilities and are challenged by a variety of risks.  Some of the risks businesses face include enterprise risk, operational risk, project risk, IT risk, and financial risks.The GRC market is expected to grow to $11.5 billion by 2019 as a result of nearly 15 percent annual growth over the next four years, according to a study by Micromarket Monitor.Governance, Risk Management, and Compliance (GRC) solutions are designed to mitigate risk and help businesses steer clear through the various threats which they face.  Governance is the overall management of a businesses so as to achieve a set of goals and objectives.  Risk Management is the prediction and management of threats that could stop a business from achieving its desired goals.  Compliance with both government laws and regulations and company policies and procedures keeps businesses from running afoul of state and federal regulations.Who or what is affected by GRC? Forrester analyst Christopher McClean said that it is “everybody in the organization.  Every individual has risk implications tied to him or her.”The dangers of not getting GRC right include the following, according to an SAP/Loudcloud study:   loss of business and revenues (45 percent), reputational damage (42 percent), business disruption (37 percent), lawsuits (32 percent) and financial penalties (31 percent).   Companies whose valuations are based on the high value of their brand are particularly vulnerable.The range of issues that fall under the umbrella of GRC is very large, so much so that Gartner recently broke down their analysis of GRC into seven different submarkets:IT Risk ManagementOperational Risk ManagementIT Vendor Risk ManagementBusiness Continuity Management PlanningAudit ManagementCorporate Compliance and OversightEnterprise Legal Managementlast_img read more

US Justice Department to launch expansive new investigation into big tech firms

first_img HomeDigital MarketingUS Justice Department to launch expansive new investigation into big tech firms Posted on 24th July 2019Digital Marketing FacebookshareTwittertweetGoogle+share According to the Wall Street Journal (WSJ), The Justice Department (DOJ) is launching a new investigation into whether big tech companies are “unlawfully stifling competition.” It will take aim at Google, Apple, Facebook and Amazon. Notably absent is Microsoft, once the primary focus of the government’s antitrust ire. Taking investigations to another level. The WSJ says, “The review is designed to go above and beyond recent plans for scrutinizing the tech sector that were crafted by the department and the Federal Trade Commission.” Several months ago the FTC and DOJ each agreed to divide up investigation of the big tech firms, with the FTC taking a look at Facebook and Amazon and the DOJ taking Google/Alphabet and Apple. The FTC recently fined Facebook $5 billion for alleged violations of a 2011 consent decree that required the company to do a better job of protecting user privacy. This new DOJ investigation is apparently more sweeping and will review “how the most dominant tech firms have grown in size and might—and expanded their reach into additional businesses.” It will also explore how they benefit from “network effects” and their impact on competition.There’s also yet another, though unconfirmed, antitrust investigation brewing against Alphabet according to the WSJ. And while today’s report suggests that the FTC and DOJ will coordinate their parallel investigations, the DOJ appears to now be taking the lead with a new more aggressive posture. One door closes, another opens. In 2013, the FTC closed a multi-year investigation into alleged “search bias” at Google, as well as related issues. The settlement reached by Google and the agency required a number of minor changes to Google’s business practices, but nothing structural. Since that time Google critics have lamented that the agency merely delivered a slap on the wrist. But that was a very different time and political climate. Today both the right and the left are angry at Google and Facebook for different reasons and so the stars have aligned to support these investigations, which are partly motivated by concern about competition and partly political vendetta. Separately, the House Judiciary Committee has also been examining issues of competition and market power in the technology sector, around questions of:Whether and where competition is lacking in digital marketsWhether large companies are suppressing competitionWhether Congress and regulators need to do more “to address Big Tech’s dominance”Why we should care. The European Commission has been very aggressive in the past several years investigating and fining Google, and Facebook to a lesser degree. These broad, new investigations in the U.S. could result in fines, which have thus far not been very impactful, but also could bring recommendations for more fundamental change or even the breakup of these companies (though unlikely). Some analysts have cheered the prospect of breaking up Google and Facebook as a means to “unlock additional shareholder value.” Any such demands from the government would also have to win in court, which is far from certain. In the interim it would likely be business as usual for marketers. The post US Justice Department to launch expansive new investigation into big tech firms appeared first on Marketing Land.From our sponsors: US Justice Department to launch expansive new investigation into big tech firms Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019 US Justice Department to launch expansive new investigation into big tech firmsYou are here:last_img read more

Graphic Designer Makes Concept Uniform For Notre Dame’s ‘Shamrock Series’

first_imgNotre Dame's mascot running with a flag on the football field.SOUTH BEND, IN – SEPTEMBER 17: The Notre Dame Fighting Irish mascot carries the school flag on the field before the game against the Michigan State Spartans on September 17, 2005 at Notre Dame Stadium in South Bend, Indiana. (Photo by Elsa/Getty Images)Last week, Notre Dame unveiled its ‘Shamrock Series’ uniforms for this year’s game against Navy – and suffice to say, most fans weren’t impressed. One graphic designer came up with a different take on the event, and we imagine Fighting Irish supporters will like it a bit better.Next Gen Uniforms released a concept uniform that focuses on green and gold. It includes Notre Dame’s interlocking logo on the helmet and stripes on the shoulders. It’s a clean look. Notre Dame fans – what do you think?last_img

Six eagles killed six injured after eating tainted carcass on Vancouver Island

first_imgDUNCAN, B.C. — Animal experts say no more bald eagles have been found since 12 sick or dying birds were taken in for care on southern Vancouver Island.Robyn Radcliffe, the executive director of the Raptor Rescue Society, says it is suspected all the birds fed on a carcass that had been improperly disposed of after being euthanized on a farm near Duncan, B.C.Six eagles died and the other six were disoriented and unable to fly when they were found, but Radcliffe says all the survivors are recovering and will likely be released in the next few weeks.Euthanized farm animals must be buried to ensure the remains don’t contaminate the environment or poison other animals, and Radcliffe says the case is being investigated by the Conservation Officer Service.The suspected source of the carcass has been identified, so Radcliffe says she can’t comment further, but adds that she’s pleased it means there likely won’t be any further problems for the area’s eagle population.She says the poisoning was likely due to ignorance and was not intentional.“It’s a learning opportunity for everybody involved to remember that it’s so important for us to be considering what we are putting in the environment for all our wildlife,” Radcliffe says in an interview.The sick eagles included juveniles and adults, and Radcliffe says help came just in time for some of them.“Three of the four that we picked up on Saturday … I didn’t think they would make it to the clinic.”She said they found a female bird on her back and thought it was dead, but she opened her eyes and is now recovering.“We’re so thrilled that they are doing well,” says Radcliffe.The Canadian Presslast_img read more

Toronto home sales in November up over October but down yeartoyear

first_imgTORONTO – The Toronto Real Estate Board says the number of sales in the Greater Toronto Area in November was slightly higher than the previous month — a positive sign for the industry despite a series of year-over-year declines from last year.The 7,374 homes sold last month represented a drop of 13.3 per cent from November 2016, but 256 sales over October.The board says the average sales price in the GTA for all home types last month was $761,757, down by two per cent compared to November 2016, due in large part to a smaller share of detached home sales versus last year.Prices for semi-detached, townhouse and condo properties were up but the average price of a detached home was down 5.8 per cent at $996,527.BMO economist Benjamin Reitzes said in a note to clients that Toronto-area sales appeared to be “solid” in November.“They’re still down 13.3% y/y, but that’s a big improvement from the near 30% y/y drop in the prior month,” Reitzes wrote.Board president Tim Syrianos said in a statement that demand for housing in the GTA this fall has been above the regular seasonal trend.“Similar to the Greater Vancouver experience, the impact of the Ontario Fair Housing Plan and particularly the foreign buyer tax may be starting to wane,” Syrianos said in a statement.“On top of this, it is also possible that the upcoming changes to mortgage lending guidelines, which come into effect in January, have prompted some households to speed up their home buying decision.”The Office of the Superintendent of Financial Institutions will implement new lending guidelines in January that will require borrowers who do not require mortgage insurance to show they would still be able to make their payments if interest rates were to rise.According to a report by Will Dunning, chief economist for the Mortgage Professionals Canada industry group, the OSFI stress test would affect about 18 per cent of buyers with a reasonable chance of qualifying for a mortgage under the current rules.Of those who fail the test, Dunning estimates, 40 per cent to 50 per cent would be unable to make sufficient adjustments to qualify for a property that they would consider acceptable to their needs.In November, high-density home types continued to lead the way in terms of price growth in the Greater Toronto Area, with the average condo price rising 16.4 per cent to $516,965 compared to November 2016.The average prices for semi-detached homes and townhouses were up 1.2 per cent and 4.8 per cent respectively.In addition, the Bank of Canada has raised interest rates twice in recent months to the current overnight rate of one per cent, signalling a clampdown on cheap borrowing and driving the big bank prime rates and the cost of variable-rate mortgages higher. The cost of new fixed-rate mortgages have also risen as yields on the bond market have moved higher.The board says new listings entered into its MLS system in November amounted to 14,349 — an increase of 37.2 per cent compared to the same period last year when the supply of listings was very low.“We are still seeing seller’s market conditions for townhouses and condominium apartments in many neighbourhoods versus more balanced market conditions for detached and semi-detached houses,” said Jason Mercer, the board’s director of market analysis.last_img read more

Site C continues to see increase in employment during month of July

first_imgConstruction and non-construction contractor’s workforce from the Peace River Regional District made up 21 percent or 842 which is up from June’s numbers of 829.The number of apprentices employed on the project increased from 189 in June to 204 during the month of July.The number of Indigenous people working on the Project saw another increase from 361 in June to 377 in July.Women working on the Project saw an increase from 538 in June to 570 in July. FORT ST. JOHN, B.C. – B.C. Hydro has released the latest Site C Dam Project employment numbers for the month of July 2019.The number of people working on the Site C Dam Project saw an increase from 4,634 in June to 4,797 in July.The total number of workers from B.C. was 2,925 which is 72 percent of the workers.last_img

Govt’s gross borrowing pegged at `4.42 lakh crore in H1 FY20

first_imgNew Delhi: The central government is looking at raising Rs 4.42 lakh crore through borrowing in the first half of the 2019-20 fiscal, Economic Affairs Secretary Subhash Chandra Garg said Friday. Parliament has approved a gross borrowing for Rs 7.1 lakh crore for the entire 2019-20 fiscal. “We will be raising Rs 4.42 lakh crore (gross) in the first half (of FY 2019-20), or Rs 17,000 per week for 26 weeks,” Garg told reporters. The remaining Rs 2.68 lakh crore or 37.7 per cent of the total gross borrowing would be raised from the markets by floating government bonds and treasury bills during the October-March period. Also Read – Thermal coal import may surpass 200 MT this fiscalNet borrowing in the first half (April-September) would be Rs 3.40 lakh crore. In the second half, net borrowing would be lower at Rs 1.33 lakh crore. “So in the second half, it would be Rs 83,000 crore plus buyback of Rs 50,000 crore. Net borrowing for the full year is Rs 4.23 lakh crore,” the secretary said. The government, in the interim Budget in February, had proposed to restrict the fiscal deficit at 3.4 per cent of the GDP in the next fiscal beginning February 1. The government borrows from the market to the fiscal gap. Also Read – Food grain output seen at 140.57 mt in current fiscal on monsoon boostAs per the Union Budget, the gross borrowing was pegged at Rs 7.1 lakh crore for 2019-20, higher than Rs 5.71 lakh crore estimated for the ongoing fiscal. Garg said the gross borrowing is higher because of the repayment programme. Gross borrowing amount is also used towards repayments of past loans. Garg also said the government will stick to the fiscal deficit target of 3.4 per cent of the GDP for the current fiscal. He also said the government would be be introducing a new benchmark of 7 years for dated securities. “You would recall in the current financial year we had introduced two new benchmarks of two-year security and five-year security. Now there will be 7-year security also. So we complete the yield curve,” he added. The Reserve Bank of India releases the schedule of government borrowing. The central bank also provides funds to the government under Ways and Means Advances (WMA) mechanism to help it tide over short-term mismatch in receipts and payments.last_img read more

Piped water project hit over poll code violation charge

first_imgBalurghat: Work on the project to provide piped water connections to the households here, which started a few years ago, has been stopped after the Election Commission of India announced the poll dates on March 10.Earlier, the Commission declared that no ongoing project would be stop because of the elections. However, the restrictions were imposed on announcing new projects by the state or Centre. When the nomination process started in Balurghat the supporters of the BJP and the RSP said the work on the water project at the time of elections was a violation of the Model Code of Conduct (MCC). Also Read – Bengal family worships Muslim girl as Goddess Durga in Kumari PujaThey asked the district returning officer and District Magistrate Dr Deepap Priya P to halt the water project. Following the objection by the Opposition parties, the District Magistrate directed the civic authorities to stop the project till the poll code was in effect. In February, the authorities had started providing piped water connections in the homes here. The municipality decided that they would start providing connections from Chalkbhabani. Also Read – Bengal civic volunteer dies in road mishap on national highwayAn individual has to submit an application with certain details and Rs 5,000 for general category and Rs 3,000 for BPL category has to be paid for the facility. According to a municipal source, around 1,480 applications were deposited covering approximately 20,440 households from all 25 wards. Piped water connectivity has been a long-standing demand of the residents while entire water distribution system of the town has been revamped. Old pipes have been repaired and even re-laid where necessary. According to a municipal source, 18.25 million litres of water is required in a day. Four giant reservoirs have been constructed to meet the daily needs. A modern water treatment plant was set up in Hosseinpur for sedimentation, filtering and chemical disinfection of impure water from Atreyee river. Most of the civic residents are being forced to drink water with excessive iron content since many years. As there is no major source of alternative water supply system in the region, Public Health Engineering department supplied drinking water for the residents but this was not enough to meet the demand for the residents. “The Public Health Engineering department is at present involved in supplying drinking water covering about 220 households only,” said a source. “I have deposited money and documents for water connectivity but the work has been stopped by the civic authorities. We are forced to consume iron-contaminated water,” said a local resident Swapan Das. Administrator of Balurghat municipality Isha Mukherjee said the work would resume after the elections are over.last_img read more

Womens soccer team looks for quick jump in Big Ten standings

For the first time since 1993, the women’s soccer Big Ten championship will not be decided with a post-season tournament. The change, which puts emphasis exclusively on a team’s regular season performance, makes Ohio State’s games at Wisconsin and at Minnesota this weekend all the more important.In the past, the league has had two titles, crowning both a regular season and a tournament champion. Now, the conference championship, as well as an automatic berth to the NCAA tournament, will be decided solely on the regular season standings.The elimination of the league’s post-season tournament has brought a noticeable change to the pressure brought on by each game, coach Lori Walker said. “You’re in an ‘every game matters’ scenario right from the beginning,” Walker said. “In the past, there were a few games where you just stay on task … you could always make that one last push using the tournament, and we don’t have that anymore.”Walker, who has always been a supporter of a conference tournament, said its single-elimination style was valuable practice for her team. The tournament represented a chance, the coach said, for her team to prepare for the pressures of playing in the NCAA championship at the end of the season.Junior midfielder Courtney Jenkins said the pressure is still there, it is just a little different.“Each game is a big game,” Jenkins said. “It’s always a battle, and without having the tournament at the end of the year, you can’t wait until the end to prove yourself.”Coming off of last weekend’s victories, OSU is looking to move up the Big Ten ladder this weekend. They currently sit third in the conference, behind their next two opponents, and begin the road trip Friday night to Madison to face the Badgers. The game is one of three consecutive road games for the Buckeyes. It is their longest stint away from Columbus this season. The biggest struggle of playing on the road comes in the team’s energy level, Walker said.“When you’re playing in the [Jessie Owens Memorial Stadium] and all of your friends and family is there, it can be really easy to elevate your excitement and your passion from the get-go,” Walker said. “When you’re on the road it’s got to come from the inside.”Jenkins said the team is aware of how difficult the weekend will be.“Both Minnesota and Wisconsin are going to be tough,” Jenkins said. “But I think we’ll get some good preparation this week and we’ll be ready for it.” read more