Marketing Day: Google warns of app risk, social media report, TrustArc survey & more

first_imgHere’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.From Marketing Land:Improving the customer experience means getting search rightJul 13, 2018 by Jim YuAs consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.Do Google reviews impact local ranking?Jul 13, 2018 by Joy HawkinsBased on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings.Winning the social media marketing gameJul 13, 2018 by Peter MinniumContributor Peter Minium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the social media marketing game.How to implement an Account-Based Marketing strategyJul 13, 2018 by Digital Marketing DepotToday’s B2B buyer is no longer just an individual lead. They’re part of a networked account. They work within a company decision team to decide whether or not to make a purchase, based on self-guided research and selection. Account-Based Marketing (ABM) is gaining traction as the viable complement to traditional sales and marketing efforts.Vivoom turns user-generated content into user-created adsJul 13, 2018 by Barry LevineThe Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand’s video.TrustArc Survey: Most US, EU companies will comply with GDPR by year’s endJul 13, 2018 by Barry LevineThe key motivator is not the fear of fines or lawsuits, but meeting customer expectations.Report: Social media sentiment not predictive of offline brand outcomesJul 13, 2018 by Greg SterlingOnline and offline brand conversations occur in two vastly different ecosystems.Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelinesJul 13, 2018 by Robin KurzerMRC’s updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are “never appropriate” for their programmatic ads.Report: Companies increase martech spend but struggle to keep up with the speed of its growthJul 13, 2018 by Robin KurzerThough companies say they aren’t keeping up with the speed of martech’s evolution, they continue to add tools to their stacks at a healthy pace.The spirit vs. the letter of the email law & the bits in betweenJul 13, 2018 by Len ShneyderThere are things we all “know” that aren’t actually founded in reality. Contributor Len Shneyder busts commonly held beliefs about email regulations.Third-party app store owner files EU complaint about being blocked by GoogleJul 12, 2018 by Greg SterlingGoogle says there is significant risk from apps from third-party app stores.Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:OneTrust releases first free assessment tool for the new California privacy lawJul 13, 2018 by Barry LevineThe company is adding the emerging California privacy requirements, as well as those of other states and countries, to its GDPR-ready Compliance suite.Rent, buy or train? How to accelerate strategic marketing operationsJul 13, 2018 by Debbie QaqishSelecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key hires.Online Marketing News From Around The Web:13 Expert Tips to Skyrocket Your Small Business Sales, Salesforce6 Key Tactics to Kick-Start Your Instagram Sales Funnel, Business 2 CommunityEcommerce Content Strategy – How To Create Content for Ecommerce, From the FutureEmail Client Market Share Trends for the First Half of 2018, LitmusGo Online Now, Every Other Thing You’ll See is a Video, Post FunnelHow Pepperidge Farm drove 8x lift in social engagement, Mobile MarketerHow to Reveal Your Best LinkedIn Prospects, Social Media ExaminerHumor and Marketing Content, Energy CircleWhy Your Social Selling Program Is Past Its Sell by Date, Social-ExpertsThe post Marketing Day: Google warns of app risk, social media report, TrustArc survey & more appeared first on Marketing Land.From our sponsors: Marketing Day: Google warns of app risk, social media report, TrustArc survey & more Marketing Day: Google warns of app risk, social media report, TrustArc survey & moreYou are here: Posted on 14th July 2018Digital Marketing FacebookshareTwittertweetGoogle+share HomeDigital MarketingMarketing Day: Google warns of app risk, social media report, TrustArc survey & more Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019last_img

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