Related Sometimes something so simple comes along that begs the question(s): ‘why hasn’t this been done before?’ or ‘why didn’t I think of that?!’ Recently, a new product, Surf Sak has started to build acceptance and made in-roads with triathletes, as a simple, helpful and well-needed multi-purpose accessory.Surf Sak offers a nice and simple way for outdoor enthusiasts to get changed in public. The clothes changing invention was originally designed by, and for, the surfing community. It is positioned as ‘The world’s first, compact, multipurpose, lightweight and adjustable clothes changing invention that turns into a 100% waterproof backpack.’“After acquiring the patent in January 2013, we named and branded the product as Surf Sak,” said Seth Schiller, CEO at Surf Sak. “We improved the design by adding pocket guards and started to manufacture and sell six different coloured Surf Saks in February to March 2013. Each Surf Sak is handmade in Orange County, California.”Seth continued, “This summer, following a bulk purchase for a bike racing team at our sales booth during the Huntington Beach Street Fair, I started thinking about other sports that could benefit from Surf Sak. As early adopters of all things cool and innovative, I thought triathletes would be perfect.“So far we’ve attended and sold product at the 2013 Long Beach Tri, the Newport Beach Tri, The LA Tri and the Ironman Tri in Tempe, Arizona. At each event, we saw an increase in sales, positive feedback from the athletes and daily sales records were being broken. Some individuals purchased 2-5 Saks as they planned on giving them as gifts!” Surf Saks notes that the accessory has been purchased by triathletes from across the world including, the UK, Japan, New Zealand, Australia, Dubai, Brazil, Mexico, Israel, France, Spain and Canada. As Seth mentioned, “Those are just the countries we know about.”surf-sak.myshopify.com The Newport Coast Racing team purchased 45 custom Surf Saks at the end of last month and Surf Sak is continuing to explore custom branded products for groups and teams. The accessory also offers up a nice twist on the standard post-race goodie bag – and this is another area that the company could explore further.